Agency: Show & Tell Creative
Client: ESSENCE Beauty Box
Role: Copywriter
ESSENCE’s new beauty subscription box needed a fresh, slightly younger voice to differentiate the brand from their magazine and legacy brands. I worked with an Art Director to create a style guide that included guidelines on a new brand voice, crafted a fun brand manifesto for their platform, wrote a new tagline for the brand, and provided copy for the inserts for their Winter 2016 boxes.