Agency: fluent360
Role: Creative Director
Client: Nissan
Music is deeply woven into the soundtrack of America. But often times, the credit goes to the artists we see on stage. But behind the scenes, technology professionals are the geniuses that determine what we still sing along to decades after a song is released.
We created this campaign to tell these stories of the producers and audio engineers behind America’s biggest hits and musical moments.
The campaign featured Just Blaze (producer for Jay Z, Beyonce, Kanye West), Ebonie Smith (audio engineer on Hamilton the Musical, and founder of Gender Amplified), and Willie Green (producer for the Roots, Whiz Khalifa and creator of the Press Play project).
Learn more at https://www.nissanusa.com